SODO Apparel, a local clothing shop approached GLG to come up with an alternative retail model to allow them to set up Pop-Up stores within larger retailers.
I led the team that concepted a novel approach that leverages both showrooming and webrooming trends among shoppers. By integrating touch screens in a product display area, retailers can provide unlimited inventory, without the overhead. Users can find what they need and have the item shipped directly to their homes. That means no checkout lines and no carrying heavy shopping bags around the mall.