SODO Apparel retail experience

SODO Apparel, a local clothing shop approached GLG to come up with an alternative retail model to allow them to set up Pop-Up stores within larger retailers.

I led the team that concepted a novel approach that leverages both showrooming and webrooming trends among shoppers. By integrating touch screens in a product display area, retailers can provide unlimited inventory, without the overhead. Users can find what they need and have the item shipped directly to their homes. That means no checkout lines and no carrying heavy shopping bags around the mall.Retail illustrations2-01

I provided sketches to illustrate the process.UpdatedFlow
As well as wireframes for the tablet and mobile experiences.mobile_checkoutThe final presentation was presented to the client who in turn pitched the idea to other retailers including Nordstrom and REI.

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